Security Plastics

Rewriting the rules
How can a card printer be this affordable? Or this smart? The new Datacard® SP35 card printer changes all the rules, opening a new world of opportunities for organizations like yours.

A card printing breakthrough
More than ten years ago, Datacard introduced digital card printers. We reduced costs and improved security for large corporations and government agencies. Now, after a decade of refinement, we are making high-quality printing a reality for organizations of all sizes with the Datacard® SP35 card printer. You can easily carry this small, lightweight printer under your arm. A sleek, attractive design enhances any desktop. It is also productive, personalizing up to 120 full-color and 500 one-color cards per hour. It is designed for anyone with basic computer skills to master in minutes, and priced so everyone can afford it.

Now, anyone can afford to print high-quality cards
Small business? Small budget? No problem. The Datacard® SP35 card printer is the perfect fit for you.

Corporations
A quality card printer used to be a significant capital investment. But the new SP35 card printer creates a whole new reality. Large corporations can affordably place printers wherever they are needed. Smaller companies can print attractive and highly functional ID cards for a minimal cost. If you want to launch an ID program or improve an existing one, this is the perfect place to start!

K-12 schools
Schools must balance the need to improve security with the reality of tight budgets. The SP35 card printer addresses both issues. A low purchase price and minimal operating costs are a perfect fit for schools of all sizes. Reliable, high-quality printing makes it easy to print attractive student Ids that can also automate operations in the library, cafeteria, gymnasium and elsewhere.

Retailers and loyalty marketers
Almost every consumer worldwide relies on cards. They are part of the worldwide consumer culture. The SP35 card printer makes it easy and affordable for you to tap into the power of card-based marketing. You can issue loyalty cards, membership IDs and other colorful, multipurpose cards that help drive revenue and strengthen customer relationships on the spot.

Unlimited possibilities
The Datacard® SP35 card printer opens digital card printing technology to a greatly expanded group of users. Possible applications are only limited to the imagination.
o Casino player tracking cards
o Theme park cards
o Retail gift cards
o Municipal pool passes
o Hotel room keys
o Small business cards
o Transportation passes
o Countless more!

Corporations
A quality card printer used to be a significant capital investment. But the new SP35 card printer creates a whole new reality. Large corporations can affordably place printers wherever they are needed. Smaller companies can print attractive and highly functional ID cards for a minimal cost. If you want to launch an ID program or improve an existing one, this is the perfect place to start!

K-12 schools
Schools must balance the need to improve security with the reality of tight budgets. The SP35 card printer addresses both issues. A low purchase price and minimal operating costs are a perfect fit for schools of all sizes. Reliable, high-quality printing makes it easy to print attractive student IDs that can also automate operations in the library, cafeteria, gymnasium and elsewhere.

Retailers and loyalty marketers
Almost every consumer worldwide relies on cards. They are part of the worldwide consumer culture. The SP35 card printer makes it easy and affordable for you to tap into the power of card-based marketing. You can issue loyalty cards, membership IDs and other colorful, multipurpose cards that help drive revenue and strengthen

Exceptional performance and a compact footprint

Card printing simplified
customer relationships on the spot. More than ten years ago, Datacard introduced digital card printers. We reduced costs and improved security for large corporations and government agencies. Now, after a decade of refinement, we are making high-quality printing a reality for organizations of all sizes with the Datacard® SP35 card printer. You can easily carry this small, lightweight printer under your arm. A sleek, attractive design enhances any desktop. It is also productive, personalizing up to 120 full-color and 500 one-color cards per hour. It is designed for anyone with basic computer skills to master in minutes, and priced so everyone can afford it.

What capabilities do you need?
The Datacard® SP35 card printer offers a flexible design that lets you choose the features you need when you buy the printer. You can also make easy,affordable field upgrades to magnetic stripes and smart cards at any time.
Smart cards Issue personalized smart cards (contact or contactless) for e-purse schemes, identity programs and other applications with an optional module.
Advanced Imaging Technology™ Optimized print ribbons and user-adjustable image controls give you sharp one- or full-color imaging across an entire card.
Photos, graphics and signatures Create superb cards with brilliant color, lifelike photos and other crisp, sharp graphics. Bar codes and magnetic stripes Choose the machine-readable technologies that fit with your access controls and other automated systems.

Your best choice for supplies
Protect your investment in Datacard® solutions by only using Datacard® Certified Supplies. You can count on Datacard for all of your supplies needs. We engineer superior performance and reliability into every system-matched supply item we offer. For you, that means smooth printing, brilliant image quality, high security and exceptional performance. Worldwide representation creates a fast, direct connection with the supplies and support you need, when and where you need them. To ensure you are using Datacard Certified Supplies, look for ribbons that feature our distinctive and exclusive blue cores.

Exclusive ribbons maximize printer performance
The SP35 card printer features Datacard® proprietary ribbons which are designed specifically for the SP35 card printer. When the printer recognizes that a Datacard® ribbon is installed, all enhanced product features are enabled and successful card printing can begin. The printer will only print color images when Datacard® proprietary color ribbons are installed. Datacard is your exclusive source for proprietary ribbons for the SP35 card printer.

Datacard® Certified Supplies for the Datacard® SP35 Card Printer
Ensure peak performance with the very best supplies Insist on only using Datacard® Certified Supplies for your Datacard® SP35 card printer. Designed exclusively for this model, our printheads, ribbons and cleaning supplies can help you achieve the best image quality, most reliable printer performance and lowest possible cost-per-card. Datacard® ribbons also leverage our patentpending RF (radio frequency) technology to provide automated color and image density adjustment, ribbon usage tracking and ribbon conservation.

Smart ribbons in the truest sense
When you load a Datacard® ribbon into the SP35 card printer, the printer immediately confirms that the proper ribbon type is installed for the current job. The driver then automatically adjusts printer settings to match the ribbon type, helping to ensure the best possible image quality on the cards. The printer and supplies continue working together to track print ribbon consumption and notify you of impending ribbon replacement. The SP35 card printer features Datacard® proprietary ribbons designed specifically for the SP35 card printer. When the printer recognizes that a Datacard® ribbon is installed, all enhanced product features are enabled and successful card printing can begin. The printer will only print color images when Datacard® proprietary color ribbons are installed. Datacard is your exclusive source for proprietary ribbons for the SP35 card printer.

Remarkable image quality
Datacard® color panel ribbons for the SP35 card printer tap into our exclusive Advanced Imaging Technology™ to give you extremely crisp, vivid photos, graphics and text on full- or one-color cards. On-screen image controls enable smooth, uniform solid backgrounds, improved color matching with cameras and clearly defined edges and fine text. We also offer a range of high-quality Datacard® monochrome ribbons for reliable single-color card printing.

Maximum ribbon yields help reduce costs
Datacard's ribbons for the SP35 card printer offers high-yield rolls. Each ribbon is longer, allowing for more images per roll. But that is just the beginning. The SP35 card printer also features our exclusive Ribbon Saver feature. When printing with Datacard® monochrome ribbons, the printer advances the ribbon just enough to print an image, rather than the traditional full card width advancement. This feature can potentially double the standard yield of your Datacard monochrome ribbons! Datacard color panel ribbons also take advantage of the Ribbon Saver feature. The SP35 card printer has smart features that automatically identify the color panel ribbon without the need to advance the ribbon, saving one complete panel set during each printer initialization.

Installation is a snap
If you think operating the SP35 card printer is easy, try replacing the supplies. Print ribbons and cleaning rollers snap right into place with no tools or additional adjustments required. Printheads practically align themselves. Simply open the printer's cover, swap old for new and resume printing.

Convenient supply kits
Datacard understands that producing quality card images takes a combination of quality ribbons and a well-maintained, quality printer. One of the simplest ways to help keep your printer maintained properly is to perform regular cleaning operations. For the SP35 Card Printer, we have simplified this process by including an alcohol cleaning card and adhesive cleaning sleeve in every box of ribbons, all ordered using a single item number. Now, when it is time to replace your ribbon, you will always have cleaning supplies available to help maintain optimum performance. Additional cleaning supplies and accessories can also be ordered separately.

Your best choice for supplies
Protect your investment in Datacard® solutions by only using Datacard® Certified Supplies. You can count on Datacard for all your supply needs. We engineer superior performance and unwavering reliability into every system-matched supply item we offer. For you, that means smooth printing, brilliant image quality, high security and exceptional performance. Worldwide representation creates a fast, direct connection with the supplies and support you need, when and where you need them. To ensure you are using Datacard Certified Supplies, look for ribbons that feature our distinctive and exclusive bluecores. Datacard is a registered trademark and service mark of DataCard Corporation. Advanced Imaging Technology, Datacard's distinctive blue core and StickiCard are trademarks of DataCard Corporation. © 2003 DataCard Corporation.

All rights reserved. Information subject to change without notice. Printed in U.S.A.
3SP-6504. 11111Bren Road West, Minnetonka, MN 55343-9015, +1 952 9331223, +1 952 931 0418 FAX, www.datacard.com

Datacard® Certified Supplies for the SP35 Card Printer
SUPPLIES WARRANTY
DataCard warrants that for a period of twelve (12) months from the date of DataCard's shipment, all DataCard® supplies shall conform to DataCard's published specifications for such supplies and be free from defect in material and workmanship. DataCard's warranty is conditioned upon its customer's storage and use of the DataCard® supplies in accordance with DataCard's published recommendations. EXCEPT FOR THIS LIMITED WARRANTY, DATACARD HEREBY DISCLAIMS ALL OTHER WARRANTIES, EXPRESS AND IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

DataCard's sole obligation for breach of this warranty, and our customer''s exclusive
remedy, shall be a credit or replacement of the quantity of the DataCard® supplies that do not meet this warranty. In no event shall DataCard be liable for indirect, incidental, special or consequential damages, even if DataCard has been advised of the possibility of such damages.

PRINTHEAD WARRANTY
DataCard warrants that its replacement printheads shall be free from defect in material and workmanship for the period of time specified in DataCard's published specifications. The warranty period shall commence on the date of installation of the printhead. This limited warranty does not cover printhead failure that results from accident, abuse, misuse, unauthorized modification or maintenance to the printhead, printer or software, or the use of non-DataCard supplied peripherals, supplies, or software. EXCEPT FOR THIS LIMITED WARRANTY, DATACARD HEREBY DISCLAIMS ALL OTHER WARRANTIES, EXPRESS AND IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. DataCard's sole obligation for breach of this warranty, and our customer's exclusive remedy, shall be a replacement of the defective printhead, or a refund of a pro-rated portion of the purchase price based on the remaining term of the original warranty. A replacement printhead will carry the same warranty as a new printhead. DataCard reserves the right to inspect any printheads for which warranty service is requested. In the event you believe a printhead is defective you should call your authorized DataCard® service provider for assistance. In no event shall DataCard be liable for indirect, incidental, special or consequential damages, even if DataCard has been advised of the possibility of such damages.

Supply Type Item Number Description Yield SP35 ribbon kits*
* Ribbon kits include all necessary cleaning supplies for the SP35 printer's daily operations. Each kit includes one ribbon, one alcohol cleaning card and one adhesive cleaning sleeve.
** Additional alcohol cleaning cards and cleaning sleeves can also be ordered separately.

o Panel ribbons with 552854-504 YMCKT full-color ribbon kit with inline topcoat 500 cards
o Advanced Imaging Technology™ 552854-509 KT black ribbon kit with inline topcoat 1,000 cards
o Monochrome ribbon kits 552954-501 Black 1,500 cards
o 552954-502 Dark blue 1,500 cards
o 552954-503 White 1,500 cards
o 552954-504 Red 1,500 cards
o 552954-507 Silver 1,500 cards
o 552954-513 Wavy scratch-off 1,500 cards

Cleaning supplies 552141-002 Alcohol cleaning cards* * (10/pack) N/A
549716-002 Adhesive cleaning sleeves* * (5/pack) N/A
557492-001 Alcohol cleaning pen 8 uses

Replacement printheads 551439-999 Color printhead N/A
551439-998 Monochrome printhead N/A
Accessories 551516-999 Ribbon cartridge assembly (ribbon not included) N/A
597640-001 StickiCards™ adhesive-backed plastic cards (100/pack) N/A
553950-001 Soft-sided Carrying Case N/A
Y =Yellow M = Magenta C = Cyan K = Black T = Inline Topcoat